You would think that of all the potential candidates for the race for the White House in 2016, Jeb Bush would have the inside track on how to make it work, after all he is the brother of one former president and the son of another, but it seems that Jeb Bush may have the name but he is far from being similar to his family members.
Jeb Bush does not exude the confidence of his famous family members and comes across as being far more introverted which can be seen as a positive by many but has made it undoubtedly difficult for him to be able to connect with members of the public, something which is key to turning in the votes in the early stages.
The question of being the third member of the Bush family to stand for president is also somewhat of a double edged sword for Jeb Bush. On the one side he could gain the support of those who favoured the policies and politics of his brother and father but on the other he has to contend with those that may have disagreed with them while still setting out his own personal goals and aims.
Jeb Bush is generally seen to be a quiet and considered politician and does not have the stage presence of other Republican front runners such as New Jersey Gov. Chris Christie and Florida Senator Marco Rubio, so he will need to make himself be heard from the crowd if he is to have a real impact in the presidential race.
According to a report by Reuters, Bush’s aides say he prefers question-and-answer formats to set-piece speeches because they plays to his strengths, such as a detailed knowledge of policy. Many Republicans say that all he needs to do is shake off some rust.
“Jeb’s got substance,” said Florida Republican strategist Rick Wilson to Reuters. “He’s got a lot of stories to tell as a successful governor and those things matter in the assessment people are going to make about the various candidates in the field.”
What many see as being a big problem for Jeb Bush is that he is more of a politician than a showman, uncomfortable with set piece speeches and often coming across as awkward or shy when a potential president needs to project an image of strength and authority.
According to David Yepsen, director of the Paul Simon Public Policy Institute at Southern Illinois University, said to Reuters that presidential candidates need an electric and charismatic presence and Bush has a ways to go to get there.
“If he’s not exciting them with speeches and rhetoric the way Barack Obama did, he’s got to do that personally and spend time with caucus-goers and primary voters and really work to overcome some of the problems he has as a result of his being the third Bush to run,” he said.