It has been seven years since the global economic crisis and as the US economy shoes recovery the Republican Presidential candidates are working to target the insecurities about the economy among voters.
Traditionally the Republican candidates have been seen as only appealing to the very wealthiest Americans in the country but now some candidates are trying to appeal to a wider sector of the electorate by creating a more sympathetic tone with lower income workers.
Republican candidates have in the recent past been able to drum up support because of the economic situation in the country but as things turn around for the better they are going to have to be more inventive in their approach.
According to a report by Reuters, with the jobless rate at 5.5 percent, the 18 Republican White House hopefuls who gathered this weekend in the key early primary state of New Hampshire faced the challenge of arguing the country needs new economic stewardship even as the worst of the downtown has passed.
Former Florida Governor Jeb Bush said that simply blasting Obama’s economic policies would not suffice. “We will not win if we just complain about how bad things are,” he told a crowd at a hotel ballroom according to Reuters.
Jeb Bush is still yet to formally announce that he is running for president and following in the footsteps of his father and brother before him but he is already trying to build a strong message centred on creating a stronger and more reliable economy that Americans can feel secure about.
Economic growth, he said, needs to be at a rate “where people no longer believe that the end is near, that their children will have more opportunities than they have, that they’re willing to take risks again.”
Republican pollster Frank Luntz said Bush and other contenders are taking the right tack according to Reuters
“We do not have the full-time jobs we once had. We do not have the upwardly mobile economy that we once had,” Luntz told Reuters. “The public is still afraid that we are one bump in the road away from a serious recession.”
The U.S. economy grew by 2.4 percent last year, the largest increase since the worst of the recession back in 2010 but for Jen Bush he is looking for the economy to tun over at a rate of nearer to 4 percent to be truly stable.